Our Role
We help brands shape campaign ideas, explore AI-assisted visuals, plan social content systems, and build interactive digital experiences that feel more memorable than a static brochure.
- Campaign Direction
- AI Visuals
- Interactive Web
About Isegai
THE BOSS ROOM
Isegai is the creative advertising and marketing side of the work: AI-assisted campaign ideas, visual directions, brand personas, and interactive web experiences.
How We Think
AI gives speed, range, and experimentation. Human direction gives taste, strategy, and brand judgment. Isegai sits between both, using AI as a creative engine, not a replacement for creative thinking.
- Taste
- Strategy
- Experimentation
88Hub Distinction
88Hub remains the more practical SME technology, systems, web, and CMS brand. Isegai is the creative campaign layer: bolder, more visual, more experimental, and still grounded in business use.
- Playable Website
- Brand Experience
- Agency HQ
GAI
Founder-led Creative Direction
Isegai is founder-led by Gai, combining practical web-building experience, retail-grounded marketing instincts, and AI-assisted creative workflows.
The studio direction focuses on memorable ways for brands to present themselves online: sharper campaign hooks, stronger visual routes, useful content systems, and interactive experiences with a point.
The work stays practical. AI is used to explore faster and wider, while human direction keeps the idea clear, usable, and brand-safe.
- AI-assisted campaign and visual exploration
- Interactive web and landing page direction
- Brand persona, mascot, and character concept framing
- Clear SME-friendly project scoping
- Practical web, CMS, and workflow experience through 88Hub
Isegai is the creative advertising and marketing studio direction, while 88Hub remains the more practical technology and systems brand.
The goal is simple: make digital marketing feel more memorable without pretending every experiment is a finished case study.
What should the brand make people feel, remember, and do next?
Services & Campaign Planning
Strategy Room
This is where brand goals become campaign directions, visual systems, social ideas, mascot concepts, and interactive launch experiences.
AI Advertising Concepts
Campaign hooks, key visual directions, launch angles, and ad concept routes for faster creative exploration.
- Campaign idea generation
- Ad headlines and angles
- Product launch concepts
- Key visual directions
- Message exploration
AI Visual Content
AI-assisted image concepts and marketing visuals for product, social, campaign, and brand storytelling use.
- Product posters
- Lifestyle visuals
- Social graphics
- Moodboards
- Campaign mockups
Social Media Campaign Packs
Repeatable post ideas, caption directions, content themes, and short-form campaign hooks.
- Content calendar ideas
- Caption directions
- Reel concepts
- Short-form hooks
- Product feature posts
Brand Persona / Mascot Creation
Digital mascots, virtual spokespeople, or character-led concepts that make a brand more memorable.
- Brand mascot
- Digital spokesperson
- Virtual model concept
- Character profile
- Persona campaigns
Interactive Marketing Websites
Landing pages and brand websites designed as interactive experiences instead of static brochures.
- RPG-style brand website
- Interactive product showcase
- Campaign landing page
- Chatbot-guided experience
- Mini web experience
Concept Studies, Internal Experiments & Arcade
Showcase Lab
A lab room for concept studies, internal experiments, prototype directions, and future portfolio slots. The arcade demos show the interactive direction; the other cards are honest workbench notes until real client examples are ready.
FATD — Forever Alone: Thread Defense
Survive 90 seconds of internet trolls while BB Gai's trusty slipper automatically fights back.
Open Fullscreen- Playable / Live
- Survival Arcade
- Phaser 4
FATB — Forever Alone: The Beginning
A prototype arena experiment from the Forever Alone universe, built as an early playable web demo.
Open Fullscreen- Prototype Demo
- 3D Action Arena
- React Three Fiber
BB Legends — BB's Day
A Singapore-flavoured comedy roguelite deckbuilder where BB survives daily chaos with cards, relics, and questionable composure.
Open Fullscreen- Playtest Demo
- Roguelite Deckbuilder
- React / TypeScript
Brand Mascots & Personas
Concept direction for digital characters, mascots, and virtual spokespeople — like BB Gai, an original IP running live social content and AI-generated video.
- Concept Study
- Mascots
- Personas
Interactive Web Concepts
Playable landing pages, RPG-style brand rooms, guided product journeys, and chatbot-led experiences. Isegai itself is the first working prototype of this direction, alongside experiments like Shuperstar.
- Prototype Direction
- Playable Pages
- Guided Journeys
Ise Project
Ise is one of Isegai's internal virtual persona experiments, exploring AI-assisted character identity, visual consistency, digital storytelling, and interactive presentation. You can see her at work above. She is part of the showcase, not the whole agency.
- Internal Experiment
- Virtual Persona
Start a project / send a mission brief.
Contact Room
Have a product, brand, campaign, or rough idea? Send Isegai a mission brief. For v0.1, contact is email-first so the project scope stays clear and simple.
Project Type
- AI advertising concept
- Product visuals
- Social media content pack
- Brand mascot / persona
- Interactive marketing website
- Prototype direction
- Not sure yet
Mission Brief Console
Isegai uses email-first contact for v0.1. The Mission Brief Console is a checklist to prepare project details; a connected form may be added later.
- Brand / company
- What you want to create
- Product / service context
- Target audience
- Visual style references
- Timeline
- Budget range
- Notes / rough idea
Use this checklist to shape your brief, then email it over to hello@isegai.com. A connected form backend can be added later.
Campaign Core Online
Isegai AI Core
The Creative Core represents Isegai's AI-assisted campaign engine — where strategy, visuals, storytelling, and interactive experiences connect.
Strategy Link
Pulls campaign goals and brand direction from the Strategy Room and turns them into structured creative territories.
- Campaign Goals
- Brand Direction
Visual Engine
Drives AI-assisted visual exploration for ads, social content, mascots, and launch key art across the agency.
- AI Visuals
- Key Art
- Personas
Story & Interaction
Connects narrative, content systems, and interactive web experiences so a campaign feels like one connected world.
- Storytelling
- Interactive Web